Brand Ambassador Slowly Realizes She Is The Brand

Midway through her ninth market visit of the quarter, brand ambassador Sophie Delacroix-Wynn arrived Thursday at the dawning understanding that the winery she represents has no consumer awareness whatsoever and that she is, functionally and entirely, the brand, sources confirmed. “Every account I walk into, they’re not buying the wine. They’re buying me coming in,” said Delacroix-Wynn, who has personally hand-sold 94 percent of the winery’s on-premise volume. “The second I stop flying here, this brand ceases to exist in Colorado. It just evaporates.” Delacroix-Wynn added that she had raised this in her review and been told it showed great ownership.