Reservation-Only Policy Successfully Eliminates Everyone Who Would Have Bought Something

Reviewing a quarter of visitation data with evident satisfaction Thursday, ownership at Halbrook Vineyards confirmed that the winery’s strict reservation-only policy had performed exactly as designed, removing from the property every person who might have wandered in and purchased wine. “We’re seeing far fewer of what I’d call unqualified guests,” said general manager Trish Vandiver, referring to a category she defined as people who had not planned their day around her. “Before this, someone would just come in off the road, taste four things, love it, and leave with a case. Total chaos. Now we know exactly who’s coming, because it’s nobody.” Vandiver added that the twelve guests who did book had all been extremely qualified and had collectively purchased one bottle.